How to localize App Store screenshots

Localization works when the design can absorb a longer phrase without looking like an afterthought. Treat each language as a first-class storefront, not a late translation layer.

1. Translate the promise, not every label

Choose the few words that communicate the transformation. Secondary interface labels can remain inside the product screenshot, while the headline carries the localized story.

2. Design for expansion

Leave enough width for languages that use longer words. Avoid hard-coded line breaks, keep text blocks close to their visual anchor, and use a consistent type scale across markets.

3. Check hierarchy at thumbnail size

1. Read the headline first.
2. Recognize the product screen second.
3. Understand the benefit without zooming.

4. Export a controlled set

Keep filenames and ordering predictable so your localized screenshots are easy to review and upload. FrameLoom keeps the canvas reusable while you translate and export a consistent storefront set.